Zynga acquires NaturalMotion for $527m, lays off 314 staff

  
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Zynga has announced the purchase of UK game-maker NaturalMotion for $527m.The company also announced that it would be laying off about 15% of its workforce – that comes out to roughly 314 employees.

 According to Zynga CEO Don Mattrick, NaturalMotion will expand Zynga’s creative pipeline and bring next-generation tools to the company.

NaturalMotion expands Zynga’s creative pipeline, accelerates our mobile growth, and brings next-generation technology and tools to Zynga that will fast-track our ability to deliver consumers more hit games. Bringing Zynga and NaturalMotion together is a bold step in the right direction at the right time. 

Combining NaturalMotion’s strengths with Zynga’s ability to develop breakthrough social features while sustaining live games over time, offers us a huge opportunity to redefine the gaming industry and deliver consumers blockbuster entertainment experiences.

NaturalMotion created successful mobile games CSR Racing and Clumsy Ninja and it is also behind the Euphoria human physics engine licensed for games like Grand Theft Auto V and Star Wars: The Force Unleashed.